Our project aimed to explore how a graphic profile can convey a company’s focus on and values around sustainable manufacturing, packaging and sustainability for the company and its employees, not only through words and texts but also through graphic design and visual communication.
The aim was to contribute research that could help designers, in the context of sustainability, deliver specific messages and values through graphics and visual elements, as well as how one can potentially approach topics such as “greenwashing”.
The results are based on relevant literature in the area, information gathered from methods such as focus groups and surveys, as well as a practical design in the form of a graphic profile for a mock-up company. This graphic profile includes packaging design for several products as well as prototype for a potential website
The project ended up recieving a diploma for an excellent bachelor’s thesis within design